Let’s dive into the world of domain extensions and help you make an informed decision!

As digital marketing offers a larger audience base than traditional offline marketing, it is a more viable means to promote products and services. It’s both a cost-effective and measurable way to run ad campaigns and track their performance, especially SEO campaigns. SEO is a digital marketing strategy that offers a level playing field by allowing businesses to create websites and other content with relevant keywords that help them rank high in search engines to attract website traffic. But how could a brand ascertain if its SEO strategy is delivering its marketing goals? With rank tracking.

Why Rank Tracking Matters

If you thought SEO was about creating content optimized for search engines and making it live on your website, you’re probably missing the whole point of it. The goal is to track your rankings.

Knowing how your website ranks on search engines can either make or break your brand. If tracked regularly, your search rankings can help you understand where your company stands vis-a-vis your competitors, giving you valuable insights to use for addressing any gaps in your SEO strategies.

• Why rank tracking is critical for online visibility
  Tracking search rankings regularly helps you stay on top of your website’s performance. It helps ensure whether your website appears in the top results or not. If it doesn’t appear prominently on the first page, you will know and can take the necessary steps to improve the situation. High rankings increase visibility and web traffic, leading to higher click-through rates.
• How rank tracking affects website traffic and conversion rates
  Search rankings say a lot about your brand. If your website ranks higher than your competitors’ websites, it is likely to attract more organic traffic and generate leads that could potentially convert into your customers. Higher rankings are correlated with trust and authority, so users immediately click on your website when they find it ranking prominently on search results pages.

Choosing the Right Rank Tracking Tool

Rank tracking tools are designed to help you maximize your SEO efforts. They have capabilities that let you view crucial metrics related to your rankings and gain insights into how those rankings influence the incoming traffic to your website. Rank tracking tools reduce the manual labor and take the guesswork out of your monitoring method. All you will have to do is input data and let the tool crunch the numbers before it sends you real-time data.

With the right tool, you can accurately gauge your website’s performance. But how will you know which tool is right for your business?

• Factors to consider when choosing a rank tracking tool
  When investing in a rank tracking tool for your business, it is important to consider the following factors to make sure you get the biggest bang for your buck:Compatibility with Multiple Search Engines
  While Google is the widely used search engine, which may even be your primary search engine, an ideal rank tracker will be compatible with multiple search engines like Bing, Yahoo, and Baidu and generate rankings reports just like it would for Google.

  Location Support
  Rank trackers generally generate rankings data by location. It can be based on your city, state/province, or even country. While your chosen rank tracker must use your current location by default, it should also offer the option to manually define your location.

  Frequency of Rank Checking
  Some rank trackers will only check rankings weekly or monthly. Make sure your tool offers daily tracking to fully optimize your rank tracking efforts.

  Device Support
  Broadly speaking, users access search engines using computers, laptops, and mobile searches. Your rank tracker should be able to check rankings and fetch data for all three devices.

  Number of Results Checked
  Your rank tracking tool should be able to process about thirty to 100 search results without fail.

  Historial Data Support
  Does your rank tracker support retrieving historical ranking data for domains you’ve recently added? It should. On adding new domains, your tool must search through their data to identify and pull up historical rankings for them.

  Competition Tracking
  Your rank tracking tool should let you keep track of your competitors in order to maintain your own higher rankings.

  Reports and Alerts
  While tracking rankings daily helps you study patterns and detect any significant rank drops, checking reports daily isn’t necessary. Schedule weekly/bi-weekly report generation and set alerts for when the rankings go alarmingly low.

  Sharable Link for Reports
  If you often have to share ranking reports with different departments or your clients, a sharable link will be a necessary feature for your rank tracker.

  API Integration
  Being able to integrate your rank tracker with your existing ERP system can help you pull ranking reports, deliverables, communication, and invoices into one centralized platform.

• Overview of RankWatch tool available for rank tracking
  Whew, that was a long list of factors!Did we just get you wondering which tool will offer all these features and meet your diverse business needs?

  The answer is: RankWatch.

  RankWatch is a sophisticated SEO management platform that provides a comprehensive view of all your digital marketing campaigns and actionable data on rankings, backlinks, and SERP competitors. By utilizing this data, you can improve your digital marketing campaigns and witness an incremental increase in your website traffic.

  RankWatch is a full-stack SEO solution that empowers marketing teams with its many advanced capabilities to collect precise and real-time rankings data in a time-critical manner. This data helps teams evaluate where their companies stand in terms of search results rankings and decide on the action steps to tackle low rankings. With a 100% white label user interface, the tool lets you create and share white label reports with your company logo and URL for a truly professional look!

  Whether you want to check search rankings, do competitor analysis, run a site audit, or explore new keywords for your web pages, RankWatch has got you covered!

How to Get Started with Rank Tracking

Are you aware of your current search rankings? Until now, rank tracking was probably the least of your concerns because who wants to put effort into a tedious task like that, right? We know manual rank tracking can be time-consuming and tiring, but RankWatch will change that for good. All you have to do is set it up and automate the process. Add its white label console to your company server and use its customizations to align its functionality with your business needs.

We don’t believe in holding our cards close to our chest, so we’ll give you the exact steps to start your rank tracking today with RankWatcher.

• Setting up rank tracking using the Rankwatch tool
  Getting started with RankWatcher is pretty straightforward. Since the tool is used by both early-career and seasoned marketers, its functionality is divided into ‘Basic’ and ‘Advanced. You can choose from 13 search engines to track your rankings based on a specific location. You can also select multiple locations for a single search engine in order to access rankings data for all those search engines simultaneously. Just follow the steps given below to start tracking your rankings.

Step1: Login
On the tool’s login page, you will see two options. You can either log in with an existing Gmail ID or create an account for the platform. To log in with a Gmail ID, click on ‘Sign in to rankwatch.com with Google.’ A page with all logged-in Gmail accounts will pop up. Select the ID you want to use and complete the login.

Step2: Add your domain
On logging in, you will see the landing page as pictured below. Here, you need to input the domain of the website you want to get rankings data for. A domain is the unique address that a website uses to identify itself. In simple terms, it is the URL address of a website found at the top of a webpage.

Step3: Add target location and keywords
On submitting the domain, a snapshot of the website will appear. You’ll see the ‘Next’ tab at the bottom right of the screen. Click on it and you will be redirected to the below page. Here, you have to add the location and select the search engine for which you want to run the search. Input the keywords that you want to check rankings for.

Step4: Start tracking
Once you input the location, select the search engine, and add keywords, finish the submission by clicking on ‘Add Keywords.’ On the next page, you will see the below analytics. This is a comprehensive view of your search engine rankings.

Congratulations! Your tool is now successfully set up to track your search engine rankings.

Unveiling Competitor Insights:

Tracking your search engine rankings is essential, but tracking competitor rankings is non-negotiable. Your rankings will not mean much unless you know how your competitors rank. Monitoring your competitors’ search engine rankings uncovers crucial insights that help you understand where you need to improve.

By tracking your competitors’ rankings, you can learn how to take advantage of their weak spots and outperform them. But you must know which searches to optimize for and which keywords to target. RankWatch’s intelligent competitor analysis is built to help you stay ahead of your competitors in search rankings. It enables you to identify your toughest competition, the ads run by them, and the keywords they are ranked higher for. RankWatch gives you cutting-edge insights into your top organic competitors based on your keywords, as well as into paid competitors driving traffic to their websites through paid ads like Google Ads.

• The importance of analyzing competitor rankings
  Analyzing competitor rankings helps identify gaps in your own SEO strategy. If you want your website to rank higher in SERPs than your competitors, you need to find out what it is that they’re doing and you’re not. You can then use their SEO strong points to your advantage. As it is, the digital business landscape is fraught with fierce competition, thus, staying updated about your competition in the market, be it offline or online, is necessary.

  When considering SEO trends, businesses tend to focus only on keyword mapping, link building, and content optimization, oblivious to the fact that without tracking competitor rankings, these efforts are futile. In-depth competitor rankings analysis can reveal who your key market competitors are and what their market position is like. It will also help you determine which websites your competitors are building backlinks to. Once you know, you can also start adding connections from those websites and create your link profile. Consider using a keyword gap analysis, too, to find out what terms you’re missing in your content that your competitors are minting money from.

  How to use rank tracking tools for competitor analysis
  Different rank tracking tools have different functionality and complexity levels. While most tools will allow you to enter any website’s URL along with the keywords you want to check search page rankings for, there are some niche tools that are used for detailed data and report generation. Such tools may have more features and may not be very straightforward to use.

  Rank tracking tools and platforms also draw data on competitors. This data offers useful insights into how your competitors are performing in SERP rankings and actionable steps to outperform them. Rank trackers generate automated reports that give you in-depth data on how your website is performing as compared to your competitors. They look into your competitors’ organic and paid traffic to understand what keyword and backlinking strategies they’re using. Rank trackers are also capable of tracking paid advertisements run by competitors to understand which search engines are used and which ads gained the most traction.

  Leveraging competitor insights to improve your own SEO strategy
  Once you are aware of your competitors’ search page rankings and know they’re ranking higher than you, it’s time to learn from their weak and strong points. When competitors outperform you, it can only be for this one reason: They have a strong SEO strategy that includes the right keyword selection, high-authority backlinks, and regular rank tracking. Ensure that you incorporate competitor analysis into your rank tracking efforts and check the following:

  Search volume of keywords
  Ranking Keywords
  Average Rank
  Traffic
  Anchor Text
  Index Pages
  Speed
  Backlinks
  Referring Domains

  Using this approach can help you achieve higher search rankings than your competitors and stay one step ahead of them by knowing exactly when and what to tweak in your own SEO strategy.

Actionable Strategies for Improvement:

Your search rankings are less than ideal? Fret not, we have come up with a list of actionable steps that you can implement to increase your rankings and outperform your biggest competitors. Search rankings drive more than just website traffic. They drive conversions for your business, improving your bottom line. Hence, search rankings are actually the most crucial metric for the success of your SEO campaign.

• Identifying opportunities for improvement based on rank-tracking results
  Knowing what your competitors are doing to stay ahead of you in search rankings and incorporating elements of their strategy into your own can easily get you higher rankings. Industry trends are yet another factor that influences your search rankings. Unless you know what the current trending topics are, the content you produce for your website may not be good or ‘competitive’ enough. But, as we said, knowing what moves to make and tools to use can help improve your search rankings. Let’s dive into some of the actionable steps that you can take:

  Use long-tail keyword: When you use long-tail keywords, you are able to capture more specific user queries or at least come close to them.

  Optimize title tags for emotional appeal: By using a little bit of emotion in your title tags, you can successfully drive CTRs. Most users who search for a particular query and land on a page that hits them emotionally are likely to spend time on that website and explore its offerings.

  Use power words: Power words have the ability to draw users in and make headlines impactful, creating a magic effect on your SEO rankings. These are used in the same way as emotional title tags with the intention of increasing CTRs. Some examples of power words include insane, effective, case study, fast, proven, bestselling, science-backed, and definitive guide. Make sure to use these and improve your CTR rates.

  Use numbers and statistics in titles: Adding numbers and stats to your titles shows users that your content is well-researched and capable of offering valuable insights. Using percentages from research or a certain number indicates relevant reading, and it can have a positive impact on your CTR.

  Optimize description tags: Doing the description tag right is important, too. Using powerful words that capture a certain emotion, highlighting the benefits of your offerings, sprinkling a few relevant keywords and phrases from the current AdWords content, as well as strategically placing your primary keyword close to the beginning of your description can help bump your CTR effectively.

• Developing a plan to target weak areas
  As an SEO-focused marketing professional, adding SWOT analysis to your arsenal can be pretty beneficial. This classic marketing tool can be easily used to amplify your SEO efforts by creating or enhancing your SEO strategy based on a thorough analysis. SWOT analysis arms you with valuable information regarding your market position based on your strengths and weaknesses. It can guide you to identify and exploit opportunities to build on your strong points while addressing any weak areas and tackling threats from your competitors. Your SEO SWOT should inform your digital marketing strategy to help you plan your approach to securing a higher position in search rankings and stay ahead of the curve.

  Checking your visibility metrics can reveal some or all of these weaknesses:

  Lack of a keyword strategy
  Low visibility in local listings
  Low visibility in organic listings
  Poor mobile experience
  Slow load times
  Inadequate technical SEO
  Poor quality backlinks
  Low-quality content

  We suggest using SEO audits from time to time to identify any weak areas and building strategies to address these issues. For instance, if your audit reveals poor placement or low quality of backlinks, you can have the content creator on the team look into these and implement corrective measures.

• Ongoing strategies for improving and maintaining rankings
  Implementing the above-suggested strategies to improve your search rankings is a process that takes time and effort. You should not stop after the first time you implement them. If you want to maintain your improved rankings, consistency is key. Regularly tracking your rankings and ensuring any significant drops are addressed immediately with actionable strategies are essential. SWOT tool will make performance analysis easy, so use the method each time you sit down to review the reports and discuss the outcomes with your team.

  Remember, if you take a proactive approach to checking your search rankings using tools like RankWatch and maintaining them with regular and timely updates to your website content, the likelihood of your rank dropping will be low.

Staying Ahead of Algorithm Updates

In the competitive landscape of search engine rankings, staying ahead of competitors demands understanding and navigating search engine algorithm updates. Algorithm updates are aimed at improving the quality and relevance of search results, with a view to providing users with the most up-to-date and accurate information possible. Hence, staying on top of algorithm updates is necessary to maintain your competitive digital presence.

Every algorithm update refines a search engine’s ability to understand user intent and deliver the most relevant content. As a website owner or digital marketer, not keeping pace with algorithm updates can impact your website’s visibility in search results. For instance, if you fail to update your website content in alignment with an algorithm update, your organic traffic and overall online visibility could decrease, resulting in a rank drop. To navigate algorithm updates successfully, staying informed about the changes and adjusting your SEO strategy accordingly can be useful.

• Monitor Keyword Rankings Regularly
  Keywords are the most commonly searched terms by people and help your content pop up easily in search results when they are targeted by users. Hence, monitoring keywords regularly helps you jump to higher rankings and stay relevant. With the right keyword tracker tool, you can streamline tracking your keyword performance and measure the impact of your SEO strategy.
• Use Historical Data
  The search data from older dates, known as historical data, can influence your search results today. Historical data offers insights into how search engines evolve their functionality (algorithms) over time and can help marketers understand the impact of algorithm updates on website rankings. By analyzing historical data, you can identify patterns that have impacted your website’s rankings until now and use this understanding to predict the impact of future updates and formulate effective counteractive strategies.
• Analyze Competitors
  Doing competitor analysis when a search engine rolls out an algorithm update can prove instrumental in fine-tuning your SEO strategy. For instance, if you notice an upturn in your competitors’ rankings, chances are they updated their website content in alignment with the latest algorithm update(s). Tracking competitor rankings during algorithm updates can help you perform a risk assessment by identifying changes others have made and benchmarking your performance against theirs.
• Set Alerts
  Setting up rank tracking system alerts or search engine alerts like Google alerts with a phrase like “Google algorithm updates” can help stay on top of all algorithm updates and implement changes on time. You can receive these alerts via email, too, so even if you miss the search engine alerts, you can still be apprised of any algorithm updates.

Conclusion: Optimize Your SEO Strategies With Confidence

Staying competitive in digital marketing takes dedication and strategic planning. You cannot design successful digital strategies without tracking your search rankings and measuring your digital success. SEO is a core aspect of any successful digital strategy, and it can only be done effectively when you know where your brand stands in terms of search engine rankings.

Monitoring search engine rankings is a key metric for assessing SEO effectiveness. The higher your website appears on SERPs, the better for your digital presence. Rank tracking helps you uncover this, along with valuable insights into competitor performance and algorithm updates. Using a rank tracking platform like RankWatch, you can consistently improve and maintain high search rankings and beat the competition any day.

Table of Contents

• Introduction
• First Things First, What Not to Outsource?
  • Sales
  • Customer Support
• But, What About Outsourcing Development?
  • Outsourcing will boost your in-house development team’s productivity
  • It Enables You To Scale And Grow Better
  • Does the product need technical support after development is finished
  • Is the product truly unique?
• Understanding Which Business Functions Are Best Outsourced
  • One Metric That Matters (OMTM)
  • Understand your own skillset as the founder
  • Identify low return/productivity divisions of your current team
• Most Commonly Outsourced Functions
  • Bookkeeping and Accounting
  • Branding and Business Strategy
  • Content & Graphics
  • Outreach
  • SEO
  • Legal
  • HR & Hiring
• Conclusion

Introduction

When you run a business, there’s a number of things that you’d have to take care of.

Managing the processes. Monitoring them. Initiating new processes. Bringing new ideas to the table and whatnot! In times like these, an extra hand can always be useful.

Outsourcing can be that extra hand for you.

With almost every second company in the US outsourcing one function or the other, the global outsourcing market rose to almost $100 billion in 2015.

And then, 78% of these businesses that outsourced their business function(s) were satisfied as well.

This simply means that outsourcing works. The question of concern is what exactly can a company outsource to kick-off big?

To start off, here’s a comprehensive guide revealing everything from the secrets of picking the best outsourceable business functions to finding out what not to outsource.

First Things First, What Not to Outsource?

With consultants and incubation centres becoming popular, many business functions that were traditionally kept in house, such as, business strategy and accounting, are now being effectively outsourced to drive success.

But, then there’s this thing about drawing the line. Clearly, no business can outsource all of its functions. And before you know what to outsource, it’s better to know what not to.

Sales

While outsourcing sales can be highly beneficial in some industries, the case of SaaS products is different.

Unlike generic products, most SaaS products require a well-trained salesman that thoroughly knows the ins and outs of the product. This, however, does not mean that you will have to start cold-calling prospects.

Instead, you can begin by outsourcing the prospecting and lead generation for your product, and close the final sale in house. This way, you can enjoy the benefits of outsourcing the most mundane (and often, most difficult) part of your sales process.

Moreover, you will still be ensuring no leads are wasted because the sales rep couldn’t answer in-depth questions about your product.

Customer Support

Just like in the case of sales, while outsourcing support may work for bigger brands, it is not a great idea for growing SaaS businesses. The reasons are a few:

1. It is the era of personalized customer experiences

When you have complete control over your support staff, you can concentrate on building fortified and personalised relationships with your customers. Not to forget, an in house customer service rep will be backed by your product expertise, and may prove to be more efficient at resolving customer queries than an outsourced resource.

Also, when you interact with your users directly, you are not only helping them, but also collecting valuable feedback.

Martin Gjaldbæk, Founder of Hrvey says “chatting with users on Intercom is the best and most direct product feedback I could get.”

2. Most common customer queries can be resolved by simply adding thorough instructions within your software

This way, you can effectively minimise customer queries.

To take this a step further, instead of investing on an external support team, invest on instructional videos that enable customers to make the most of your product.

These videos will stay relevant, regardless of how your customer base grows, and hence, are a one-time investment with potential lifetime returns.

Bottom line, it’s good to keep customer interactions in-house. Your customers are the reason behind your success so far, and it is a smart move to keep them close.

But, What About Outsourcing Development?

The SaaS industry is growing at a rapid pace, and not all businesses are able to keep up.

At a time when developers are just as much in demand as the products they develop, it is not always possible for bootstrapped startups to hire the right talent.

However, that is just one of the reasons you should consider outsourcing development for. Here are more to consider.

1. Outsourcing will boost your in-house development team’s productivity

Even when startups end up hiring a small team of great developers, in many cases, they are compelled to perform a variety of tasks that fall outside of the responsibilities associated with their job (that’s startup culture for you!).

As a result, their productivity diminishes, along with the progress.

Outsourcing takes care of this issue by providing dedicated resources to the most pressing tasks. Moreover, when you outsource smartly, you get access to top development talent, without having to pay their hefty salaries.

The most famous example of the same is Slack.

They outsourced their development, and were able to roll out a prototype and test their MVP in relatively shorter time, while still avoiding significant financial risks. As a result of smart outsourcing, Slack became a successful product currently valued at over $7 billion.

2. It Enables You To Scale And Grow Better

As your business grows, there are about a million things that will require attention. While some are more important than others, it is easy to get lost on the way.

Consider this, according to McKinsey, if a software company grows at a rate of 20% annually, there is a 92% chance that it will cease to exist in a few years.

In order to be able to scale and grow, SaaS products need to be continually updated, new features need to be deployed consistently.

While there is no denying these tasks can be done in house, with all the other little things to take care of, these tasks take a backseat.

In contrast, there are certain cases when SaaS companies should NOT outsource their development.

The most common such case is when the CEO/Founder is a developer. It’s your idea, you have the skills to materialise it, why would you outsource something you do best, right?

Apart from that, CEOs that don’t come from a development background still have a couple of considerations to make:

3. Does the product need technical support after development is finished

If your product is relatively straightforward, and you think once the bugs are taken care of, it has the ability to function without constant maintenance, it is a smart move to outsource. However, if, on the other hand, your product does require a lot of looking after, it is best to keep things under your direct control.

If something goes wrong down the line, an in house team will be the most efficient at understanding the urgency and importance of getting the task done immediately.

4. Is the product truly unique?

Unless you trust your development outsourcing partner with your life, do not outsource your unique product idea to a stranger. Not only is there a significant chance that your idea will no longer be unique, but there is also a great chance that an outsourced team will not be able to fully realise your vision.

All-in-all, any decision that you make towards outsourcing any of your business functions should simply be thought-through and leak-proof.

That can only be achieved once you understand the science behind deciding which business functions are best outsourced.

Aiding to the same, the following section will help you.

Understanding Which Business Functions Are Best Outsourced

Here is a list of factors to consider while picking the business functions that you want to outsource.

1. One Metric That Matters (OMTM)

No, it isn’t another startup guide trending term. No, it doesn’t mean that there is just one thing you need to worry about after you wake up every day.

Instead, it defines the one metric that is more important than all others.

In the case of most SaaS companies, common OMTMs (in different businesses) are SLAs, uptime, recency of use, relevancy of features, among many others.

The point of identifying your OMTM is simple, you will never outsource any tasks that contribute to this metric.

2. Understand your own skillset as the founder, and how you can manage time to apply those skills

As Jason Feller, Lead Strategist at Salted Stone Inc. puts it, “it depends on your expertise. The things you don’t like or aren’t good at, are the things you should outsource usually”.

If you are a developer, outsource functions that don’t directly affect the development process. The point here is, the things you aren’t good at, or don’t like, are the things that will affect the efficiency of your business as a whole.

As opposed to which, when you outsource such functions, you can concentrate on what you’re good at, while ensuring the other functions are still getting the expert attention they deserve.

3. Identify low return/productivity divisions of your current team

Not all teams are created equal. Some work well, while others struggle to drive results and productivity.

Matt Watson, Founder at Stackify describes a refreshing outlook, “you don’t necessarily want to outsource anything. You want to augment your existing staff.”

Identify the strengths and weaknesses of your hired resources, and use them to guide the decision that will skyrocket your business output.

Most Commonly Outsourced Functions

Even when the guidelines have been laid out, making crucial business decisions is never easy.

In marketing, social proof is regarded as a great motivator of purchase decisions. The same principal can be used to choose which function of your business you want to outsource.

Let us look at some of the most commonly outsourced functions among successful SaaS companies, and make an informed decision:

1. Bookkeeping and Accounting

While accounting is certainly not something you want to overlook, it isn’t usually a business function that contributes to your bottom line. But, it eats up time.

All of this makes accounting the perfect candidate for testing the waters of outsourcing.

In many cases, such as in the case of business coach Dan Holloway, outsourcing accounts has actually brought in positive ROIs.

According to Dan, his accountants “paid for themselves 3 times over in the first quarter alone”.

Even if that is the absolute best case scenario, outsourcing your bookkeeping will at least ensure you never run into tax troubles, and can concentrate on the core competencies of your business.

2. Branding and Business Strategy

While founders and business coaches like Matt Watson and Dan Holloaway advise you should keep the core business strategy and innovation in house, there is no reason that it should not be outsourced.

Speaking of the challenges that you may have to face, finding the right team to turn your company into a brand can be a headache.

Even if your vision is crystal clear, the outsourcing company may still have some doubts.

This can be solved by working with a company that does it on a regular basis. For a company like that, realising your vision will be much easier and hassle-free.

3. Content & Graphics

While integral to effective marketing, creating content and graphics is time-consuming and if you’re not used to it, the task can be arduous. Add to that the frustration one may experience if the content/graphics don’t drive the kind of results you had imagined.

Albert Luis Mercado, CEO at Zipmade and GORUN.PH suggests,

“it’s always best that you hire managers and outsource the high volume workload (the actual design and copywriting). Your content manager will always have an exclusively aligned mission with you. They’ll brainstorm and come up with original ideas inspired by your directions.”

Another consideration here is that all the reasons that make creating designs and content in-house a challenge are also the reasons that will make finding the right content provider/designer(s) a challenge.

For this reason, it is best to stay off Fiverr, and work with an agency.

To drive the best results, it is advisable to work with a few designers/writers to find the one whose style resonates with your goals, and stick with them.

4. Outreach

Outreach, whether it is for link building or for prospecting, is almost a necessity when it comes to achieving online success.

But, with your inboxes being bombarded with thousands of work emails, outreach can turn to be challenging and time consuming.

Sure, email marketing SaaS products are effective, but even they require a dedicated and proactive resource if you want to drive quantifiable results.

No wonder, outsourcing your outreach operations will add to your breath of relief.

5. SEO

Just like outreach, SEO is a complex undertaking that requires time and patience to show results.

When marketing is not a part of the solution you are providing as a business, it is best to let the pros take care of it.

As mentioned earlier, you can still maintain absolute control over the sales. It’s just the lead generation and prospecting tasks like SEO and email marketing (and cold calling) that are to be effectively outsourced for improved efficiency and output.

6. Legal

This one is a bit obvious. Legal matters demand specialised qualifications and knowledge and errors in legal matters can prove to be expensive (to say the least).

For this reason, it is best to leave your legal and compliance matters to someone that knows the law inside out (A.K.A., a lawyer).

7. HR & Hiring

These business functions may be your last choice of tasks to outsource. However, they can still prove to be an unexpected challenge for you.

In fact, challenges related to hiring are the reason many businesses start considering outsourcing.

While no HR firm can help you build a vibrant and positive company culture, they can certainly help you find talented employees that will contribute to a vibrant and positive company culture.

The rest will rely on you and how you train and nurture your team to boost productivity and employee satisfaction.

Conclusion

To sum it all up, while outsourcing can prove to be the one decision that transforms the growth-journey of your business, due diligence is required to ensure your decision doesn’t backfire.

Jonny White says the decision comes down to “what your skills are, how much cash you have, and what you enjoy doing.”

• 1. Marketing Analytics Summit
• 2. Digital Marketing Asia 2018
• 3. Digital Marketing & Strategy Innovation Summit
• 4. Search Marketing Summit
• 5. Distilled SearchLove
• 6. Click Engage Convert
• 7. Digital Velocity

As an online marketer, the digital landscape can be difficult to conquer without networking. Online marketing isn’t just about SEO or content creation or social promotions, it is more about finding the right networking opportunities. And sometimes, the most useful opportunities are discovered offline when similar minds meet to discuss old and new ideas, challenges or just have general chit chats on the current state of the industry.

Here we have compiled a list of 7 such conferences in Asia and Australia which will give you your fill. Attend these before 2018 ends!

1. Marketing Analytics Summit

This is a gathering of digital marketers who care about the numbers and results. In this analytics event, you can hear people chatting about the maths and science behind the online marketing. We recommend you to join this meet to unlock valuable opportunities.

• Where: Holiday Inn Delhi International Airport, Delhi
• When: Dec 20-21
• Book your tickets here.

2. Digital Marketing Asia 2018

In this two-day conference, you can expect discussions on myriad topics ranging from blockchain marketing to Artificial Intelligence. If you want to future-proof your business with the latest digital strategies, this is the place to be.

• Where: Shangri-La Hotel, Singapore
• When: Oct 23-24
• Book your tickets here.

3. Digital Marketing & Strategy Innovation Summit

With one of the best speaker lineup, this innovation summit is going to cover some very crucial areas of digital marketing including – mobile, content, social media and influencers.

Here is a past presentation from Director of E-commerce and customer leadership, Coca-Cola on “How To Remodel A Legacy Brand To Thrive”.

Source

So, don’t wait and…

• Book your tickets here.
• Where: Park Royal, Singapore
• When: Oct 10-11

4. Search Marketing Summit

Search Marketing Summit is an event where you can get the right training in the fundamentals of search engine marketing. So we expect this to be packed with a lot of SEO knowledge. Get ready to prepare an exhaustive search marketing checklist for 2018!

• Book your tickets here.
• Where: Cliftons, Sydney
• When: Nov 29

5. Distilled SearchLove

This is the perfect place for sharing your search engine love over a cup of coffee. Or tea. Or beer.

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We are in love with this event’s name. But that’s not all. If you are really looking forward to some great speeches, London is where you should be..

• On: Oct 15-16
• Book your tickets here.

6. Click Engage Convert

While the conference name gives you some details about the event, there are many more things in store. From social advertising, email marketing to video marketing, this event encompasses all major digital marketing spheres.

• When: Oct 12
• Where: nab, Melbourne
• Book your tickets here.

7. Digital Velocity

This year’s conference is focused on transforming your business by using data to fuel more customer-centric experiences. Catch some highlights from the last year’s event here:

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We checked their registration form and they ask for dietary requests. Yes, we are not kidding.

• Where: Maritime Museum, Sydney
• When: Nov 1
• Book your tickets here.

It’s ALMOST time to bid goodbye to 2018. So before the year ends, let’s take a dive into the best online practices and gear up for the coming year.